Vice President of Enrollment Management

Expectations for all employees
Oklahoma Baptist University achieves its mission based upon its core beliefs. All employees are expected to support these core beliefs and model them in their performance:
• Commitment to the essentials of the Christian faith.
• People are treated with dignity and respect.
• Relationships are built on honesty, integrity, and trust.
• Excellence is achieved through teamwork, leadership, and a strong work ethic
• Efficiency is achieved through wise management of human and financial resources.

Purpose
The Vice President for Enrollment Management is responsible to develop and implement strategic
planning and recruiting initiatives for enrollment growth that assist the University to achieve its mission
and fulfill its vision. The Vice President for Enrollment Management has primary responsibility for
student recruitment (undergraduate, graduate, online, nontraditional) as well as student financial aid
services within budgetary guidelines. The Vice President for Enrollment Management must demonstrate
the ability to lead teams toward identified goals, understanding of marketing processes and public
relations, data analytics and metrics, and financial aid packaging. Among the many abilities required for
this position are communication, collaboration, training, strategic planning, and organizational skills.

Supervision responsibilities:

Admissions, Student Financial Services, Graduate & Online Recruitment

Essential Functions
• Lead in systems thinking for teams, strategic planning, and initiative implementation for student
recruitment (undergraduate, graduate, online, nontraditional), student retention (as appropriate),
and student financial aid packaging.
• Develop, implement, and coordinate student recruitment and marketing strategies and materials
with the Office of Marketing and Communications (REM Process).
• Develop, implement, and coordinate with the Director of Admissions and Director of Graduate and
Online Recruitment all recruiting structures, strategies, and enrollment goals.
• Develop, implement, and coordinate with Director of Student Financial Services all policies,
processes, and strategies to provide for student aid packaging.
• Supervise all decisions, procedures, and activities associated with enrollment management.
• Coordinate and determine registration and enrollment procedures with all relevant departments.
• Develop, assess, and supervise all institutional budgets associated with this position.
• Serve on the President’s Cabinet (Executive Leadership Team).
• All other duties as assigned by the President.

Supervision Functions
The Vice President for Enrollment Management provides direct leadership and supervision for:
Admissions
• Director of Admissions
– Admissions Counsellors
– Admissions Data and Operations Manager
– Guest Experiences Coordinator
Student Financial Services
• Director of Student Financial Services
– Student Financial Services Counselors
Graduate and Online Recruitment
• Director of Graduate and Online Recruitment

Qualifications
Education
• Required: Bachelor’s degree
• Preferred: Master’s degree

Experience
• Required: The Vice President for Enrollment Management must have formal training and experience that
demonstrates leadership and strategic planning in admissions, student financial services, financial aid, and
marketing. The Vice President for Enrollment Management must demonstrate familiarity working in a
context of Christian liberal arts college/university.
• Preferred: Experience working in an evangelical Christian college or university
Knowledge, Skills, Abilities
• Ability to lead diverse publics.
• Ability to develop and execute strategic planning initiatives.
• Ability to execute toward agreed upon goals based upon data and metrics.
• Ability to develop and administrate complex budgets.
• Ability to recruit, lead, and evaluate talent.
• Excellent written and verbal communication skills.
• Collaborative work habits and ability to establish collegial relationships; able to participate
actively in a team environment.
• Strong interpersonal relationship and communication skills.
• Organizational efficiency and attention to detail.
• Ability to work quickly with high degree of accuracy.
• Ability to multi-task.
• Ability to handle confidential information appropriately.

Physical Requirements
• Ability to travel extensively and participate in recruiting initiatives and mobility to attend events
in diverse physical environments and facilities
• Ability to sit for extended periods of time and to lift 30 lbs.

Special Requirements
• Committed to the vision and mission of Oklahoma Baptist University.
• Be an active member in a local evangelical Christian church.

Supervision under the President of University