Director of Public Relations


Website Shorter University

Position Summary:

Assisting and reporting to the Vice President for University Advancement, the Director of Public Relations plays a lead role in showcasing Shorter University as a Christ-Centered University that is committed to excellence in all areas: academics, arts and athletic performance, Christian service, and more.  As a key member of the Advancement team, the Director of Public Relations creatively and professionally communicates about the University in an effort to increase favorable impressions in the minds of external audiences through consistent branding efforts, managing social media, website management, electronic and traditional communication tools, photography, design print and digital publications, and video production.

Essential Responsibilities:

  • Maintain the University’s visual and verbal identity through consistent application and enforcement of the use of the Shorter University brand
  • Serve as the primary University photographer at significant events and to capture pictures used to promote the University
  • Work collaboratively with dean(s) and department head(s) on media and public relations activities
  • Oversee the development and implementation of a media outreach program to place media stories in print and electronic media outlets
  • Implement a strategic, proactive Public Relations program focused on institutional storytelling, including print and digital publications, video-storytelling and social media content
  • Oversee the development and implementation of the University’s marketing efforts to promote Shorter University as a Christ-centered institution and to promote the University’s mission of Transforming Lives through Christ
  • Oversee and manage the University website
  • Manage and regularly post on all social media outlets by either developing relevant content and/or sharing content via Facebook, Twitter, LinkedIn, Instagram, and all other forms of social media that may be pertinent
  • Produce and/or contract photography and videography for campus, producing marketing-level work to be used on the website, social media, and all other forms of promotion
  • Assist in strategizing and lead in implementation of University Advancement Communications, including writing, electronic communications and publication design for projects that will assist in strengthening relationships with alumni and donors
  • Promote Advancement events and support the execution of events, including the Christmas on the Hill President’s Gala, the Little Black Dress Tea, Homecoming, and SUForward Day
  • Plan and implement production of annual foundation reports and requests
  • Collaborate with VP and Director of Advancement Services on endowment reporting
  • Manage a team of Public Relations student workers and interns and assist in planning projects to effectively utilize student support in key Advancement initiatives
  • As directed, serve as official University spokesperson to the media
  • Partner with Advancement team in identifying and applying for new grant funding
  • Serve as back up for crucial Advancement functions
  • Other duties as assigned

Education and Experience Required:

  • A bachelor’s degree is required; master’s preferred
  • Solid analytical and problem-solving skills combined with the ability to both conceptualize and carry out key functions of the PR operation, including strategic communications planning, crisis communications, media relations, writing, and design
  • Ability to work independently and on deadline
  • Superior writing skills with proper grammar and spelling
  • Video and photography experience
  • Web design is a plus
  • Social media experience
  • Ability to use InDesign to create digital and print layouts
  • The ability to work well under pressure, meet deadlines, and handle multiple projects
  • Highly motivated
  • Must be a committed Christian who can support the mission of the University

Apply for Director of Public Relations by clicking the link below:

Shorter University is a Christ-centered University affiliated with the Georgia Baptist Mission Board and requires employees to be committed Christians.

Transforming Lives Through Christ

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